Great article from Carlo Longino on MobHappy today. Developers: An App Store Isn’t A Marketing Strategy
Mobile App stores are not a new science, in fact they are no
different to having your product listed on the Web, in a mail order
catalogue or a retail store.
First you need to get in store - oh how much fun this can be.
Second you
need to develop your sell through through awareness, good copy, search
etc. In the case of app stores this can be self-fulfilling, develop
sell-through - get a better chart position, sell more!
Andy lastly its about
developing your brand presence within the store. Become a famous brand like Heinz, Apple, an author or U2. Go to any good retail
store and see this happening in the world of atoms and then apply your
learnings to pixels and bytes!
In retail you pay for position. Bets on which will be the first tier one app-store to let you pay for position? GetJar and Mobango have built entire businesses around this!
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